Helping brands grow; TePe strengthens pharmacy presence in Finland
Riikka Alasiurua shares how close cooperation and local expertise support the growth of the oral hygiene brand TePe in Finland.
30.5.2025
TePe, a well-known Swedish oral health brand, has been part of Oriola’s portfolio for many years. In 2022, the partnership deepened as Oriola became TePe’s exclusive partner for the pharmacy channel in Finland.
Since then, the cooperation has focused on building visibility and driving growth in a market that demands close contact with both pharmacy chains and individual locations. With logistics coverage to 100% of Finnish pharmacies and daily interaction with the field, Oriola helps TePe stay connected to the market and respond to local needs.
“Reaching pharmacies in Finland takes more than distribution. You need strong relationships and understanding of how the channel works,” says Riikka Alasiurua, brand manager at Oriola. “That’s where we bring value.”
Together, Oriola and TePe plan campaigns, events, and field activities, ensuring alignment across different efforts. Feedback from pharmacy professionals is regularly shared to support TePe’s planning and development.
“Oriola’s sales team plays a central role in our product launches and campaigns,” says Hanna Nousiainen, Nordic Key Account Manager at TePe. “Their product knowledge and understanding of both the market and TePe’s offering create good conditions for successful sales efforts and trusted customer relationships.”
Oriola currently offers nearly 80 different TePe products through its wholesale portfolio. The collaboration also covers joint participation in pharmacy events and regular exchange of ideas for marketing materials and sales activities.
“As a Swedish supplier, we value the close and committed collaboration with both the brand manager and the sales force,” Hanna adds. “The partnership generates valuable ideas, and our collaborative efforts around pharmacy events are both extensive and inspiring.”
The result is a steady, long-term development of TePe’s presence in Finnish pharmacies – built on trust, shared goals and day-to-day cooperation.
Riikka Alasiurua is Brand Manager in the Oriola Assortment team